N2P

The project

A streetwear campaign for N2P built around a rugged, dystopian aesthetic. The concept brought three different worlds together: an older collection, the latest drop, and an unreleased piece — each representing a different stage of the brand’s identity.

Set against unfinished structures, overgrown vegetation, and an industrial, almost abandoned environment, the shoot used an unconventional location to bring the concept to life. Through creative direction, concept development, and the shaping of the overall visual direction, the aim was to create something raw and intentional: a visual story that went beyond showcasing clothes and gave N2P a distinct visual identity.

Roles

• Creative direction
• Concept development
• Overall visual direction